Why you should switch to soy wax

Updated: Oct 5, 2021

In an age where we are becoming evermore conscious of what components make up our favourite products, next in line for consideration is your beloved scented candles. While filling your home with your most loved fragrances may seem like a harmless hobby, you might be causing more damage than you think...

We've recruited Jess White, the CEO and founder of Sloom & Co to help us delve a little deeper into the toxic traits of your candle collection and share with you the ultimate alternative.

How do I know if a candle is potentially toxic?

The key is in the type of wax used. Traditionally, many use paraffin wax which is made from petroleum. While this type of wax is cheap, melts quickly and is easily coloured and scented, it doesn't come without its pitfalls. A 2009 study found frequent burning of paraffin wax can release unwanted and potentially dangerous chemicals into the air. Although more studies need to be done in order to confirm the potential hazards, why risk it when there are such incredible, more sustainable options, which brings us to our next point...

Make the switch to soy

In a Sloom & Co candle, you'll find soy wax and soy wax only. Jess tells us why:

"The main reason I opted for soy wax when first starting my business was the obvious environmental benefits. Unlike paraffin wax, soy wax is 100% naturally derived and so doesn’t release any toxins when burnt and is also bio-degradable and clean-burning, meaning no soot build up! As well as this, the wax is also much longer lasting than paraffin as it burns at a lower temperature so has a longer burn time than its traditional counterparts."

Feel ready to ditch paraffin in favour of soy? Head over to Sloom & Co to build your collection of candles here!


Get to know the brand

What led you to create Sloom?

"It was late last year when we were in another lockdown and I was getting very bored at home that I decided I needed a new hobby. I’ve always been a huge candle-lover so thought I’d give that a go; I picked up around £30 of candle-making supplies, and a few hours later had made a surprisingly usable candle. I enjoyed the process so much I decided to continue making them.

Creating a business was never really my initial intention, but I loved what I was doing and saw that there was a demand for more eco-friendly yet affordable candles and that wooden wicks were still quite rare. I set up my website on the 13th of November 2020 with 3 different scents and was met with overwhelming support from both the online and local community. Since then, Sloom & Co has only grown, and I have been able to expand my product range as well as having the freedom to try out different ideas with my customers.

I feel very lucky to have such a supportive group of people supporting me and my business and am hopeful I can pursue this as a full-time role in the future! I currently run the business alongside being a full-time advertising student at university, so even though I’ve made myself very busy in the process, it’s worked out quite well as I can apply what I’ve learnt on my course to my own business."

Other than the use of soy, what other eco-conscious decisions do you make as a brand?

"Whilst the wax I use is the main component to all wax melts and candles, packaging is also a big area where I’ve managed to hugely reduce our plastic consumption.

Instead of plastic bags for wax melts, I use glassine which is made from wood pulp and is both recyclable and biodegradable. I also avoid plastics when protecting the products in transit by using biodegradable packing peanuts made using corn starch and opting for cardboard boxes to protect candles instead of bubble wrap. Unfortunately, many of my suppliers do use plastic packaging, so I always try and reuse these pieces to extend their use from the expected single use. On the whole, everything I create from Sloom & Co is vegan and cruelty free, and these core values will always be maintained with any product I create."

How do you decide on new scents? Do you have a favourite?

"Picking the new scents is definitely up there as being one of my most tricky jobs, as I have to find the perfect balance between scents my customers want and that I also love to burn. All noses are different, so I try and keep a good range of sweet, woody and citrus scents to hopefully please everyone! I’m one of those annoying people who will always place whatever newest scent I’ve worked on as my favourite, so it’s constantly changing! At the moment, I’m loving burning Wild Honey which has base notes of tobacco and sandalwood so it’s not too sweet which always takes people by surprise when they smell it."

What’s next for Sloom?

"I’m currently finalising the new festive scents to release at the end of September, which is really exciting as I didn’t really get a chance to explore this sort of range last year due to only launching in November. As a longer term goal, I’m really keen to get a space to run Sloom outside of my house, as it’s kind of taken over at the moment! I’m lucky that my partner is willing to live surrounded by boxes full of stock and products but it would be lovely to have a separate workspace especially as I find it hard to turn off work-mode sometimes. In an ideal world, I would love to have a brick-and-mortar Sloom & Co store set up within Lincoln for people to come in and enjoy the products, so fingers crossed within a few years I can make that reality!"

Thank you Jess! Sloom & Co is now featured in our wellness directory with all their details.


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