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Autumn 2009
Display case producer streamlines web sales with online system
![]() Widdowsons, a specialist acrylic display case manufacturer and supplier, reports that it has been able to expand its online operation significantly by introducing the Velocity Connector online order management system from NetDespatch. The system is being supplied by APC Tendring Express of Manningtree, Essex – a member of the APC Overnight group. The system saves hours by eliminating the manual transfer of orders from one database to another, the company says. 'In the six months since we began using the system we estimate that it has helped build up the business by about thirty-five per cent,' says director Ian Dawson. Widdowsons offers two distinct product ranges to customers via its sites (www.acrylicdisplaycases.co.uk and www.leafletholdersdirect.co.uk), which are based on the Actinic e-commerce system. Information is exported from the web sites through Velocity Connector, which automatically imports and print shipping labels, as well as ordering a collection by the courier. There is also an international web site, which uses FedEx and Royal Mail for despatch.
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